Piracy : curse or boon

Piracy eating up the major chunk of profits of global software providers. This is the articles that we used to read. But wait one minute there are many questions to be answered here. Are the companies not aware of these. Infact they are. But they are reluctant to take any steps. They are exposing themselves to a potential consumers by piracy who in their future professional life may switch to the evaluated version of the pirated software because of good performance