Monday, September 23, 2013

The flip flop launch of BBM messenger

The signs of battered company are visible more clearly now. Research in Motion, which was once the dear device for many with its premium BBM offer has managed once again to pull the wrong string correctly.

Releasing an unreleased version?
BBM has pulled out its release for iOS and android because of an unreleased version released for android. Seems a bit intriguing. Why would blackberry do so, and risk the reputation of BBM. Is it the surface signs of a more deeper troubles in the RIM or just testing the response from consumers before an official Big Bang release.

Press release about BBM release.
Prior to launching BBM for Android, an unreleased version of the BBM for Android app was posted online. The interest and enthusiasm we have seen already - more than 1.1 million active users in the first 8 hours without even launching the official Android app - is incredible. Consequently, this unreleased version caused issues, which we have attempted to address throughout the day.

Our teams continue to work around the clock to bring BBM to Android and iPhone, but only when it's ready and we know it will live up to your expectations of BBM. We are pausing the global roll-out of BBM for Android and iPhone. Customers who have already downloaded BBM for iPhone will be able to continue to use BBM. The unreleased Android app will be disabled, and customers who downloaded it should visit to register for updates on official BBM for Android availability.

As soon as we are able, we will begin a staggered country roll-out of BBM for Android and continue the roll-out of BBM for iPhone. Please follow @BBM on Twitter for the latest updates and go to to sign-up for updates about BBM for Android and iPhone. These issues have not impacted BBM service for BlackBerry.

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