Will the recession keep the rural India upbeat???

People are loosing jobs, cutting their expenses, and are getting trained to live with what they get and the buying capacity which is almost equal to economy of the Urban India has gone down drastically after the recession story began in India.
But see what it has done to rural India, they remain the same, they still have the same buying capacity and infact companies which are based on rural marketing are high on their confidence. Sectors like banking, automobiles and others are shifting focus on the rural market. So will now be the greviances of rural India heard ? Will the backbone of our country get stronger due to the fatty greedy hawkers in the Wall Street ???