CRM - Customer Relationship Management Definition

CRM is a strategy where in the company interacts with its customers, clients and sales prospects in an organised way with an in depth knowledge of the behavior and attitude of the client which helps to know the reactions of the customers to both new and existing products.
CRM includes

• Sales force automation
• Marketing
• Customer service and support
• Appointment with customers
  
• Analytics
• Social media - new buzz

It is multi billion dollar business and is being projected aggressively by top companies in both top and bottom levels of economy.....