Innovation still rules and definitely it rules large over internet giants. Internet is seeing huge innovations and we can perceive the change on day to day basis. Look at the way the experience changes in the internet. No other field has caught up with this amount of innovations.
Look at the leap of change in experience. Facebook, twitter, youtube everything changes a lot to maximise users feel good experience. The intense competition that rocks this arena is also contributing to the Innovations.
3 hours ago