Did Micromax pull off a real eureka moment by launching yureka with Cyanogen OS; going by the spec sheet and the response the thing could be a real eureka.
Jaw dropping specifications combined with an equally admirable and customizable Cyanogen OS makes it the perfect combination. The pricing point which is less than ten thousand might help it to take off like hot chips. The only thing is whether the model can sustain the momentum after the initial bubble is the real question. Micromax previously has tried to do it in the Apple way by announcing some premium smartphones with full of media limelight but could never get the momentum beyond days; if not hours.
The collaboration with Amazon and a good month before announcement of launch date has made people curious about this new Cyanogen killer and if everything goes on well after the initial subscription hiccup then this could be one of the most awaited smartphone killer from an Indian company which can give players like Samsung and HTC a serious run for their money.
For more information and spec sheet - amazon.in/yu